In 2011, Salesforce enlisted the services of design agency JESS3 to produce an animated video around the State of Cloud Computing. I was hired by JESS3 to do research on industry trends and compose the script for the video. 

While the video was commissioned by Salesforce, the video was more educational in tone, offering viewers a high-level overview of what the "Cloud" really is and how they're already being impacted by it. Not only does it show how relevant the Cloud is, but also the strength of companies built on it, like Skype, Dropbox, Box, Yahoo Mail and Gmail, YouTube, Zynga's Farmville game, and Amazon.

Beyond copywriting and research gathering, my involvement also included reviewing the final product and ensuring that the graphics met with the appropriate part of the script.