Ortho Dermatologics requested the production of a video for its 2012 booth at the Annual Academy of Dermatology to promote its RETIN-A Micro application.
As an interactive producer at Kane & Finkel Healthcare Communications, I worked with designers, animators, copywriters, and medical researchers on the production of this video, which spanned a 48 screen wall. This would be the second animated video that the agency would produce for Ortho Dermatologics with the initial one centered on the application and the most recent one around the microsphere technology and its benefits.
Not only was I responsible for managing the progress of this project, but I had to oversee development of the script, music choices, selection of the voice-over artist, and liaise with our third-party studio.
As an interactive producer at Kane & Finkel Healthcare Communications, I worked with designers, animators, copywriters, and medical researchers on the production of this video, which spanned a 48 screen wall. This would be the second animated video that the agency would produce for Ortho Dermatologics with the initial one centered on the application and the most recent one around the microsphere technology and its benefits.
Not only was I responsible for managing the progress of this project, but I had to oversee development of the script, music choices, selection of the voice-over artist, and liaise with our third-party studio.
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