ken yeung

JOURNALIST, CONTENT CREATOR AND MARKETER

With two decades of experience, Ken Yeung has honed his skills around marketing and storytelling. His career spans multiple roles in execution within the digital space, all with the goal of crafting the perfect narrative for companies and the general public. Included in his arsenal of skills are project management, content strategy and journalism.

​Ken holds a Bachelor of Business Administration degree in Marketing from the University of Hawai'i at Mānoa.
"Ken's project management skills, and his ability to communicate requirements to developers clearly are actually as strong as his reporting and analytical skills...

Ken is probably just the right person for the job if you want it done right, thoughtfully, and clearly expressed."

--
​​Mark plakias, vp of knowledge transfer
​orange silicon valley
Ken approaches his professional career with a simple mission: To better understand technology in all its forms and ensure that others do as well and its impact. His career started in 2003 working at one of Hawaii's largest interactive agencies, StarrTech Interactive (now Anthology Marketing Group) as a project and account manager. He would continue those roles at Stage Two, DraftFCB, and Kane & Finkel Healthcare Communications.

Alongside designers, developers, and third-party vendors, Ken has managed complex website builds, email marketing campaigns, online advertising programs, live and animated video productions, and app development projects. And he's also worked alongside those in account management to pitch ideas and solutions to clients, whether they're managers or executives.

​Clients which have benefited from his expertise include those in travel and hospitality, non-profits, financial institutions, real estate, education, governments, and regulated industries (i.e. power utilities and pharmaceutical manufacturers).

​CONTENT STRATEGY

As one of the Strategy and Research Content Leads with Orange Silicon Valley, Ken led the effort to establish an online presence for the French telecommunication operator's strategic outpost (i.e., website development, copywriting, social media, and promotion).

He also assisted in curating and interviewing speakers on-stage for the Orange Institute event series, while managing a weekly analyst newsletter that was distributed to Orange executives.

Working alongside analysts and senior executives, Ken crafted contributed articles and managed the relationship with external agencies to place bylines with WIRED and TechCrunch. He's also a mentor with Orange Fab, Orange's startup accelerator program.

Ken has also worked as a Senior Editor for customer communication startup Intercom where he created the "Memo" newsletter, which curated the day's top tech news; helped craft blog posts, and assisted with media outreach.

journalism

With four years as a reporter for The Next Web and VentureBeat, Ken has covered the tech industry's many trials and tribulations. He has published articles about startups, venture capitalists, accelerators, and many of the industry's biggest companies, like Salesforce, Facebook, Twitter, Google, Apple, PayPal, Samsung, Uber, Stripe, and Microsoft.

Among those he's interviewed include former U.S. Chief Data Scientist DJ Patil, father of the internet Vint Cerf, Hawaii governor David Ige, Y Combinator partners Sam Altman and Jessica Livingston, Yahoo executive Jeff Bonforte, former Slack Chief Marketing Officer Bill Macaitis, PayPal Chief Operating Officer Bill Ready, and renowned designer John Maeda.

Ken has moderated panels for 500 Startups' Pre-Money conference, South by Southwest Interactive, the SuperBot conference, Orange Silicon Valley, and Salesforce Accelerate. ​

Other publications which have featured his byline include Samsung Next, All Turtles, Network Solutions, Bub.blicio.us, and Crenk. 

what can i do for you?

account management

interactive strategy

email marketing

content strategy

social media marketing

communications planning
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