ken yeung

techNOLOGY journalist and marketer

With more than 15 years of work under his belt, Ken Yeung is a seasoned marketer who appreciates a good story. His career spans different roles in execution, all in the digital space and centered around crafting the perfect narrative for companies and the general public. Among his capabilities include project management, content strategy, and journalism. In short, he has run the spectrum of storytelling, from agency to in-house consulting, and eventually reporting on the news.

​Ken holds a Bachelor of Business Administration degree in Marketing from the University of Hawai'i at Manoa.
"Ken's project management skills, and his ability to communicate
requirements to developers clearly are actually as strong as
his reporting and analytical skills...

Ken is probably just the right person for the job
​if you want it done right, thoughtfully, and clearly expressed."

--
​
​Mark plakias, vp of knowledge transfer
​orange silicon valley
Ken approaches his professional career with a simple mission: To better understand technology in all its forms and ensure that others do as well and its impact. His career started in 2003 working at one of Hawaii's largest interactive agencies, StarrTech Interactive (now Anthology Marketing Group) as a project and account manager. He would continue those roles at Stage Two, DraftFCB, and Kane & Finkel Healthcare Communications.

Whether classified as a project manager, account manager, or interactive producer, Ken has always been in the thick of things, working aggressively to achieve any client's objective. Alongside designers, developers, and third-party vendors, he's managed complex website builds, email marketing campaigns, online advertising programs, live and animated video productions, and app development projects. And he's also worked alongside those in account management to pitch ideas and solutions to clients, whether they're managers or executives.
Clients that have benefited from his expertise include those in travel and hospitality, non-profits, financial institutions, real estate, education, governments, and regulated companies (i.e. power utilities and pharmaceutical manufacturers).

As a writer, he's fond of documenting everything, which is why composing functional specification documents, creative briefs, training manuals, blog posts, and presentations is not that far-fetched of an assignment to do. 

Ken knows what it takes to work with diverse teams to solve complex problems. He's capable of executing a plan with precision, all within budget and schedule.​

​CONTENT STRATEGY

As one of the Strategy and Research Content Leads with Orange Silicon Valley, Ken led the effort to establish an online presence for the French telecommunication operator's strategic outpost (i.e., website development, copywriting, social media, and promotion).

He also assisted in curating and interviewing speakers on-stage for the Orange Institute event series, while managing a weekly analyst newsletter that was distributed to Orange executives.

Working alongside analysts and senior executives, Ken crafted contributed articles and managed the relationship with external agencies to place bylines with WIRED and TechCrunch. He's also a mentor with Orange Fab, Orange's startup accelerator program.

Ken has also worked as a Senior Editor for customer communication startup Intercom where he created the "Memo" newsletter, which curated the day's top tech news; helped craft blog posts, and assisted with media outreach.

journalism

With four years as a reporter for The Next Web and VentureBeat, Ken has been exposed to the tech industry's many trials and tribulations. He has covered startups, venture capitalists, accelerators, and many of the industry's biggest companies, like Salesforce, Facebook, Twitter, Google, Apple, PayPal, Samsung, Uber, Stripe, and Microsoft.

He has written about news taking place within the enterprise, social media, Internet of Things, artificial intelligence, finance/payment, advertising technology, customer service, and developer spaces.

Among those he's interviewed include former U.S. Chief Data Scientist DJ Patil, father of the internet Vint Cerf, Hawaii governor David Ige, Y Combinator partners Sam Altman and Jessica Livingston, Yahoo executive Jeff Bonforte, former Slack chief marketing officer Bill Macaitis, PayPal chief operating officer Bill Ready, and renowned designer John Maeda.

On occasion, Ken has moderated panels for 500 Startups' Pre-Money conference, South by Southwest Interactive, the SuperBot conference, Orange Silicon Valley, and Salesforce Accelerate. ​

Other publications which have featured his byline include Samsung Next, All Turtles, Network Solutions, Bub.blicio.us, and Crenk. 

what can i do for you?

account management

interactive strategy

email marketing

content strategy

social media marketing

communications planning
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