Kenneth Yeung

San Francisco, CA | ken@thelettertwo.com

Objective

In search of a marketing position where I can leverage my knowledge and experience in web technologies, social media & project management to help develop effective campaigns and web projects that possess that "WOW" factor & increases business for a company.

Work Experience

Interactive Producer – Kane & Finkel Healthcare Communications (San Francisco, CA)	Aug 2010 - Present
Main producer for the agency's second-largest client working on projects of various budget sizes (max up to $100k) Successfully planned & produced video presentations for use in booth displays internationally ranging from small displays to 4x8 42" monitor setups for multiple clients while also retaining animation and voice-over talent. Wrote the functional specs and produced development of an eDetail presentation that operates on a tablet PC. Played director for a video for use in same eDetail featuring client geared for health care professionals. Discovered potential security flaw in website content management and informed client about it which led to update to administration system. Managed and maintained content on the award-winning site, TransplantExperience.com using a Drupal admin back-end while working with developers and designers to help grow site registrations and increase web traffic. Diligently worked to help enhance email marketing program by revamping how text-only emails were being formatted & delivered while working and troubleshooting with the client's fulfillment center and bringing the emails up to best practice standards.
Social Media Strategist – Stage Two Consulting (San Francisco, CA)	Oct 2009 - Apr 2010
Responsible for development and execution of social media strategies and programs for all of the agency’s clients. Oversaw the development of a “People’s Choice” Program for Ardica designed to get the public’s input on their favorite product design. Successfully received 800 votes from the public within a two week window and had media from Technologizer, Techie Diva, VentureBeat and Gear Live attend the awards ceremony. Assisted in the Sonos influencer review program by securing the participation of music enthusiasts, including MC Hammer. Spearheaded a guerilla marketing campaign at the 2010 Consumer Electronics Show for a client – successfully secured media interviews with VentureBeat, BNet.tv, CrunchGear and TechZulu. Also persuaded Leo Laporte from TWiT.TV to interview another client during Showstoppers event.
Blogger – Bub.blicio.us	Aug 2009 - Present
Blogging and photographing technology events happening throughout the San Francisco Bay Area and in elsewhere that I may be.
Blogger – Network Solutions	Apr 2009 - Oct 2010
Blogging about social media and developments happening in the West Coast. Tasked with examining other trends and the marketing applicability of using web technology for small businesses. Main contributor to the company’s blog for entrepreneurs – produced up to 16 blog posts per month.
Senior Interactive Producer – DraftFCB (San Francisco, CA)	Jan 2009 – Mar 2009
Successfully managed website enhancement project for Pacific Gas & Electric (PG&E) by gathering requirements and talent to accomplish project within a six week window. In addition, oversaw the creation of email assets and website assets for Homewood Suites and worked to continue the process of making sure they adhered to best practices. Worked with an information architect and other team members to flush out requirements and put together estimates, work plans, and user experiences to propose to clients for microsite redesigns.
Project Manager – iStrategyLabs (Washington, DC)	Sept 2008 – Dec 2008
Contracted to help oversee development of a widget combining use of Twitter, Flickr, and Upcoming.org to promote virally through social networks supported by the Clearspring platform. This widget has resulted in over 20,000 views & 7,000 unique visits since launch in September 2008. Supervised development of website for client promoting the Lincoln Bicentennial in Washington, DC using WordPress as a Content Management System and importing events from Upcoming.org into the site resulting in site traffic of over 7,000 unique visits.
eMarketing Manager – Destination DC (Washington, DC)	Dec 2006 – Sept 2008
Responsible for executing marketing campaigns to drive website traffic to Washington.org, resulting in 5.9 million unique visits to the site in fiscal year 2007 and 7.5 million unique visits in fiscal year 2008 – a 10% and 6% increase from estimated goals. Coordinated online re-branding efforts to aggregate on ShareYourDC.com. The end result was being featured on ABC’s Nightline, discussed in the New York Times and the Washington Post with intention to solicit input from local DC residents. Created a Facebook business/fan page that presently has resulted in over 10,000 fans that highlights various citywide events & showcases various promotions. Conducted $300,000 website redesign of Washington.org - including developing Request for Proposal, selecting vendor, participating in discovery process, and overseeing creative, technical, project management, and content management progress. Spearheaded internal efforts to conduct a search demand audit of commonly used key phases driving traffic to Washington.org.
Project Manager – StarrTech Interactive (Honolulu, HI) Business Development Manager Account Coordinator	Sept 2003 – May 2006
Responsible for ensuring completion of website development project, including discovery phase, project documentation, customer training, and close-out processes with budgets between $5,000 - $400,000. Reinvigorated a stalled project and completed the development, training, and documentation within two months to the client’s satisfaction. Executed keyword research for search engine advertising by researching CPMs on Google AdWords and writing ad copy for placement on Google's search engine. Initiated and fostered partner relationships with different vendors, including, but not limited to, Travelocity, Yahoo, ValueClick, and TravelClick.

Skills & Technical Proficiencies

Platforms
Windows 95/98/2000/XP/7, Mac OS

Programming
HTML, Cascading Style Sheets (CSS)

Web Publishing
Dreamweaver, FrontPage, Flash, Drupal, Ektron & Joomla Content Management Systems

Digital Imaging
Photoshop

Online Advertising
Google AdWords, Yahoo! Search Marketing, MediaPlex

Email Marketing
Vertical Response, Contact Contact, ExactTarget, Informz, Blue Sky Factory

Web Analytics
Google Analytics, WebTrends, LiveStats XP

Blogging
Blogger, WordPress, LiveJournal, Xanga, Twitter, Plurk, FriendFeed, Posterous, Tumblr

Social Media Tools
Facebook, MySpace, Friendster, Ning, YouTube, Seesmic, FourSquare, Google Wave

Buzz Monitoring
Scout Labs

Education

Bachelor of Business Administration in Marketing
University of Hawai'i at Manoa
Graduation: Fall 2003