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![]() Name: Kenneth YeungOccupation: Interactive Producer, Marketer & Web Strategist Renowned marketer Seth Godin once wrote about creating something unique to help stand out against the ordinary – his “purple cow“. Kenneth is doing just that. Over the years, this up & coming marketer has set his sights on working to produce quality solutions for his clients & companies to help them reach out to their customers and create a truly interactive environment. From working on website builds to email marketing campaigns to social media, Kenneth strives to find the best web solution for those he serves while ensuring that it achieves that status of being a “purple cow“. From his unique perspective of having worked in both an interactive agency and in the client/private sector work environment, Kenneth has succeeded in broadening his understanding and remains dedicated to seeking out knowledge & insight into becoming a valued Subject Matter Expert. Having served previously in a variety of project and client-facing roles, including business development and strategy, Kenneth understands the nature of web development projects and also interactive/online marketing methodologies. Professionally, Kenneth has worked on numerous client campaigns in many different industries including travel/tourism, non-profit, education, government, financial institutions, real estate, and others. He has worked previously for prestigous interactive and marketing agencies like StarrTech Interactive (Honolulu, HI), DraftFCB (San Francisco, CA) and Stage Two (San Francisco, CA) where he used his expertise to help enhance his client's brand presence online and reach out to influencers & targeted individuals. Currently, he is an Interactive Producer at Kane & Finkel Healthcare Communications helping pharmaceutical companies develop their web presence. Over the past couple of years, Kenneth has networked himself with many of social media and the web's thought leaders, including Brian Solis, Jeremiah Owyang, Robert Scoble, Jeremy Toeman, Ben Parr, Cathy Brooks, Laura Fitton, Ben Huh, Gary Vaynerchuk and many others. He's constantly striving to better understand the web so that he can continue to provide quality marketing strategy and support to your brand, business & customers. From an extra-curricular standpoint, Kenneth was recently a member of the University of Hawai'i Alumni Association and in the past was associated with the American Marketing Association - Hawaii Chapter, functioning as their Internet Chairperson on the Board of Directors. In addition, he's an active blogger on his professional blog at The Digital Letter where he continues his insights on how marketers can leverage the power of web technologies to improve their brand presence. You can also find his writings on Network Solutions' small business blog "Solutions Are Power" and on the "Unintentional Entrepreneur". He also covers the technology and social media scene after-hours on Bub.blicio.us. Kenneth is a graduate from the University of Hawai'i at Manoa Shidler College of Business and holds a Bachelor of Business Administration in Marketing. |
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